Create - Collaborative Post
If you’re a creative person who has recited frequent compliments on your knitted jumpers or handmade bracelets, you might have thought about turning this craft into a side hustle for some extra cash.
While it can be hard to know where to start, the rise of e-commerce platforms and social media have made it easier than ever before for you to make money from your creative skills.
So, if you have a crafting hobby that you want to turn into a side hustle or business of it's own, here are five essential tips to help you make your creative skills lucrative.
1. Identify Your Niche
With so many crafting businesses out there, it’s important to identify your niche before you start selling. Ask yourself what makes your crafts unique, as this can help you with everything from your branding to your marketing.
If you aren’t sure, it’s important to conduct research, as this will help you to tailor your products to meet the specific customer needs and preferences.
2. Create a Professional Website
Having a professional website is key to attracting customers in our digital age. Start by choosing a platform that will allow you to set up an online store that is both visually appealing and easy to navigate.
One of the most popular options for business owners is WordPress. Its wide range of plugins and customisation options will ensure that your website looks and functions exactly how you need it to.
3. Source Quality Materials
If you’re creating products to sell to the public, then it’s important to use quality materials that are going to last.
However, it’s also essential that you don’t over spend on supplies, otherwise you’ll have to price your finished products too high if you want to make a profit.
Finding a reliable supplier is essential, but there are lots of options out there. For example, if you knit or crochet, stockists such as LoveCrafts offer a huge selection of yarn at affordable prices and with fast delivery.
4. Focus Customer Service
Regardless of the nature of your business, customer service is vital for success. Without your customers, your business won’t get off the ground, so make sure that you respond to all inquiries promptly and professionally and go the extra mile to exceed customer expectations.
You could even consider offering personal touches, such as handwritten thank-you notes or discounts for repeat customers. These little extras are a great way to enhance the customer experience and foster loyalty and regular shopping.
5. Learn How to Market Effectively
Effective marketing is vital for side hustle success, and in our digital age, utilising online marketing strategies can help you to reach a wider audience.
One of the most effective marketing strategies that you can implement is SEO, and with careful keyword research you can ensure that your brand is found on the search terms that your potential customers are looking for.
It can be difficult and time consuming to implement SEO, especially if you’re new to the idea. If you need a little extra help to put your marketing strategies in place, then expert agencies such as Maratopia can offer you advice and or simple handle all of your marketing for you.
Have you turned a craft hobby into a side hustle? Share your tips and tricks in the comments below!
