Sunday, February 05, 2017

Blogging >> Finding (Or Losing?) My Niche

At the end of last year I felt utterly in love with my blog. I managed to earn a really good wage from this and other online work, I felt I constantly had something to write about and just generally felt amazing and that I was truly on the right track with getting somewhere and that working from home was definitely the right way to go.

As the new year rolled in I was full of ideas and enthusiasm and got stuck straight into my blog. There was one problem though, I had/am having total writers block. I'm having serious doubts about the validity of my blog and just feeling a little confused about the whole thing. I feel like something is missing, I feel I'm truly a Jack of all trades when it comes to blogging and I'm not sure I really have a theme or focus like some much loved bloggers. I have no niche, I thought no niche was a niche of its own but actually I think without a sole purpose or content, a real thing to be known for or specialise in, well then what reason is there for people to come back?

I do well with page views, I get lots of new readers (thank you!) but I want to keep everyone coming back, I want people to want to check in to Wafflemama because they want to see what I have to say that day/week/month. I feel I need to narrow down my ideas and topics so that I have more of a purpose in the blogging world.

There is a problem though and this is that I generally am interested in a lot of things. I am not an expert in anything nor do I feel passionate or confident enough about any one thing to focus on that. I could pick something that I love, but there will always be people that do it better, so why put myself in that position knowing I will instantly be falling behind.

I love my blog, I love writing about all the things I love, I love writing my personal posts if just for the fact that it makes me feel better writing it down. I love that I can think of something and make it into a post I can be proud of. I love it all, so why do I have to feel like this?

In searching for my 'niche' I feel that I am losing myself and actually losing the niche which is just me. So for now, I'm going to keep doing what I'm doing, keep writing about what I love and work on all those exiting plans I set at the start of the year. 

What are your thoughts on having a certain niche for your blog? Would you say I have any aspects that stand out? Blogging can be amazing but sometimes you just think what am I doing?! Tomorrow though I could wake up and be truly in love with it all over again!